J H Wills are an independent estate planning firm of solicitors in Halifax. After meeting with Jolene, we put together a comprehensive strategy to drive enquiries and sales. Initially we looked at the branding which was a little dated and made minor adjustments including the introduction of a third colour to give it a more modern, fresh look.
The existing website was clean and professional but wasn’t performing well from an SEO perspective. We created a new SEO driven website, updated the imagery and focused on keywords for her content. Since the website went live we have focused on social media posts, ensuring the branding shines through, linking the post back to the site where appropriate to drive traffic. We have also created regular blogs covering the most popular search terms to increase traffic to the site, build credibility and drive sales.