What is Copywriting?
Copywriting has evolved massively over the last few years. It’s always been about persuasion, but the focus has shifted from writing Newspaper Ads, to engaging, compelling website copy that attracts both your prospective clients and the all-important search engines. Content marketing is, and will remain, a key part of your marketing mix.
The look of your business is important, but it’s the wording that creates desire and encourages a customer to buy. Our talented team ensure that they use the correct language, grammar and spelling as well as those all-important keywords for SEO. The key to our focused copywriting service is that we write with both in mind. Google should love the content, but so should the human!
This is why we don’t position ourselves as an SEO agency. We are great at getting the basics right on new website installations, and then either training you to create fresh SEO-optimised content, or doing it ourselves.
A website without SEO is like a shop with its shutters closed. Customers can’t see through the window at the products. Without SEO your website will never be found when customers search online. We write and refine your website copy based on the problem you are trying to solve, and we use your Google Search Console and Analytics data to find ‘low-hanging’ fruit where you can easily catch existing traffic.
We ensure that the story you tell helps your customers find you, stay on your website, engage with your social media and ultimately buy from you.
Offline marketing collateral such as leaflets, flyers, vouchers etc are a great way of talking to your customers. We’re still a huge fan of traditional marketing. If you’ve abandoned it, you should maybe take a look again. Clients are seeing huge returns on investment when offline marketing is employed.
We also create on-going content too; like blog posts, and changing up your website copy to ensure its relevance and freshness as well as its visibility.
We’d love to chat with you about how we can assist with your copy writing plan. You can use the form below to contact us, or call us on 01484780416